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Path-Goal Theory Leadership
Path-goal theory emphasizes on the ability and commitment of the leader to provide employees with the psychological and technical support.

JJ Phang
Apr 25, 20213 min read


Recent Developments of RBV Theory
RBV theory is also looking at economy, social orientation, and environment. Make money, give back society, preserve environment

JJ Phang
Apr 20, 20214 min read


Marketing Mix for Services - 7Ps
4Ps which include “product”, “place”, “price” and promotion. 7P extend to people, process, physical evidence

JJ Phang
Apr 18, 20216 min read


Managing Resources - VRIN
RBV (Resource-Based View) theory emphasizes establishing the competitive advantage of a firm.

JJ Phang
Apr 11, 20213 min read
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